a people-centric
Company
Listen to our story 
Our factory’s story told by our captain!
From the first steps in publishing to our successes in the promotional area, up to the creation of a strong brand identity with five main areas: CEO Gianluca Aprile di Cimia tells us Pea’s 40-year story.
1983
PEA is founded in Turin and quickly becomes a key player in the promotional market thanks to partnerships with international companies including Unilever, reaching production volumes of 300 million items per year. It establishes itself as a leader in manufacturing and import-export from the Far East.
1990
Promoplast is established as a company specializing in the development of innovative industrial projects and plastic product manufacturing, immediately gaining traction in global markets.
1992
The Pea Group becomes one of Ferrero’s main partners, contributing to the creation of some of the most iconic Kinder Surprise character collections, with several hundred million pieces produced.
2004
The company enters the publishing market, developing successful partwork and flowpack projects—many under license—for leading Italian and international publishers such as DeAgostini, RCS, and Hachette.
2011
The Group’s two units merge to form Pea&Promoplast, an international, multichannel entity created to consolidate concept development, production, and promotional/editorial campaigns under one market-leading company.
2020
Play Around is launched: a business unit entirely dedicated to the world of toys.
2022
Kintana is born: the Group’s phygital entertainment company created to bring digital development to life by building strong, long-lasting relationships between brands and consumers.
2023
Pea & Promoplast changes its company name to P.E.A. – People, Engage, Achievement. The word “Promoplast” is removed to reflect a renewed attitude, both in name and in practice. P.E.A. becomes a symbol of transformation—ready to adapt and grow alongside the market and technology.
2024
The Group’s journey into new phygital frontiers leads to the launch of DNSTY—its creative and strategic ecosystem, designed to rewrite the rules of entertainment.
